How AdGuardian Works

AdGuardian works by observing real traffic after it reaches your servers. Instead of relying on browser scripts, ad platform reports, or client-side signals, AdGuardian operates entirely server-side.

This page explains the flow of how AdGuardian collects traffic events, how those events are analyzed, and what outputs are generated as a result.


Step 1: Traffic Reaches Your Server

Every visit, click, or request that matters to your business eventually reaches your infrastructure — your web server, application server, or API layer.

AdGuardian observes traffic at this point, after the request has already occurred and been received by your systems.

Because the request is already complete, AdGuardian works with factual server-observed data rather than assumptions or browser-reported signals.


Step 2: Traffic Events Are Recorded

As requests arrive, AdGuardian records individual traffic events and groups them into sessions based on server-visible attributes.

These records reflect what actually happened on your infrastructure, including:

No browser modification, script injection, or user interaction is required for this process to work.


Step 3: Server-Side Analysis

Recorded events are analyzed after the fact using consistent server-side rules and classification logic.

AdGuardian evaluates traffic based on observable behavior rather than attempting to predict user intent in real time.

This approach ensures that classifications are repeatable, explainable, and grounded in evidence.


Step 4: Evidence Is Preserved

Once traffic has been analyzed, AdGuardian preserves the original event records along with their classifications.

This creates a permanent, reviewable history of traffic activity that can be:

Because the data originates from your servers, it remains independent of ad platforms or third-party reporting systems.


What AdGuardian Does Not Interfere With

AdGuardian is intentionally non-invasive. It observes and documents traffic without changing how your application behaves.

AdGuardian does not:

This separation ensures that AdGuardian functions as a validation and documentation layer, not a traffic control mechanism.


Why This Approach Matters

By operating server-side and after the fact, AdGuardian provides a clear, consistent view of traffic that cannot be influenced by client-side manipulation.

The result is a defensible record of what reached your systems — not what an ad platform claims happened.


Summary

AdGuardian works by observing real traffic on your servers, recording factual events, analyzing behavior patterns, and preserving evidence.

It avoids client-side interference, real-time blocking, and opaque scoring models in favor of documentation and accountability.

This approach gives advertisers clarity, consistency, and confidence in understanding their traffic.